Tag: donation

Everything you wanted to know — and some things you didn’t, paid sperm donation.#Paid

Everything you wanted to know — and some things you didn’t — about sperm donation

Because it’s illegal to pay donors here, donated sperm mostly comes from the U.S. and Europe.

Paid sperm donation

How many sperm banks are there in Canada?

The most recent records suggest there are just three that accept donations. ReproMed in Etobicoke is the largest, and the only one that ships semen to people who aren t patients at its clinic. Procrea Cliniques and Ovo Clinique de Fertilit in Montreal also have small donor banks.

A handful of other clinics in Quebec and Ontario supply imported semen.

How did we get here?

The 2004 Assisted Human Reproduction Act made it illegal to pay someone for their sperm. A 2010 Supreme Court ruling found much of the law unconstitutional because it infringed on provincial jurisdiction, but the section banning paid sperm donation remains on the books.

How much of our donor sperm comes from the U.S.?

Health Canada doesn t track where donor sperm comes from. But a 2010 study commissioned by the federal government found that of the roughly 200 potential sperm donors available to Canadian women at that time, more than 160 were from the U.S. and Europe.

How much do sperm donors get paid?

In Canada, nothing. (Remember, it s illegal to pay donors for semen.)

In the U.S., the industry average is about $100 per donation.

What does the typical American sperm donor look like?

A tall university student, essentially.

Clinics generally require than potential donors be at least 5-foot-10 and between the ages of 18 and 35. But in her research on the subject, Yale sociologist Rene Almeling found that most donors were students, since that s who needs the money.

How many women can U.S. donors inseminate?

There s no legal limit. No government body regulates that aspect of the practice.

Some clinics allow men to donate two or three times a week. In fact, because of the investment sperm banks make to find and screen men with good genetic characteristics, they often require successful applicants to become long-term regular donors, pumping out dozens of samples over the course of a year.

Each ejaculate is then separated into between two and eight vials. That means a single donor who deposits semen once a week for a year could potentially impregnate hundreds of women.

But since sperm banks don t require women to report back when they get pregnant, it s hard to say whether donors such as James Christian Aggeles, who allegedly fathered 36 children, are the rule or the exception.

Nobody s keeping track of that information, said Almeling, author of Sex Cells: The Medical Market for Eggs and Sperm. It s just like a giant guessing game.

How much do women pay for a vial of sperm?

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TalkAboutIt: The ins and outs of sperm donation – ABC News (Australian Broadcasting Corporation),

#TalkAboutIt: The ins and outs of sperm donation

Updated August 30, 2015 17:59:21

A growing number of single women, infertile couples and same-sex couples rely on donated sperm to fulfil their dreams of having children.

But demand for donor sperm continues to outstrip supply, prompting clinics to launch recruitment drives or import frozen vials from overseas sperm banks.

Experts estimate about 60,000 people have been born as a result of sperm donations in Australia, where assisted reproduction is regulated but laws vary from state to state.

Here are five things you need to know about sperm donation.

Who can donate sperm?

Donors must produce good quality semen and have no evidence of any hereditary illness or sexually transmissible disease.

Sperm at a glance

  • A man typically produces three millilitres of semen per ejaculation
  • With every ejaculation, men produce around 200 million sperm cells
  • Sperm can live for up to five days inside a woman’s body
  • Ninety per cent of sperm ejaculated are deformed
  • Defects can occur in three parts: the head, mid-piece or the tail, or a combination of these
  • Sperm was first discovered in 1677 by a Dutch microscope maker

Victorian Assisted Reproductive Treatment Authority (VARTA) chief executive Louise Johnson said men who donated sperm were not paid and did so “thoughtfully”.

“The donors have formed their families and appreciate the significance that children bring to people’s lives, or they know somebody who is experiencing difficulties in conceiving and they want to help,” she told the ABC.

Ms Johnson said most Victorian clinics used sperm donors aged between 25 and 45 years old.

“Forty-five tends to be the age the clinics use as a policy cut-off. If you use an older sperm donor there is an increased risk of more DNA mutations in the sperm,” she said.

“Children born from older fathers are also at a slightly greater risk of inheriting a range or disorders including autism and some mental health problems.”

Regulations and protections

Donor insemination has in the past been based on the principle of anonymity.

The Australian Institute of Family Studies said legislation and donor conception practices in Australia have “evolved significantly to encourage greater knowledge and openness”.

There are central sperm donor registries in the states of Victoria, New South Wales and Western Australia.

In other areas, the details of sperm donors are kept by clinics as an accreditation requirement.

The identity of a donor is protected until the child becomes an adult and can apply for this information.

Under Australian law, a sperm donor who donates through a fertility or IVF clinic will not be named on the birth certificate.

However, in Victoria, when a donor-conceived person applies as an adult for their birth certificate, they will receive an addendum stating that further information about this birth is available from the Registry of Births, Deaths and Marriages, Ms Johnson said.

A person is not legally excluded from having parental rights or responsibilities if he donates outside the clinic system using artificial insemination.

It is illegal for donors in Australia to take payment for human tissue including sperm and embryos, although they can be reimbursed for travel and medical expenses.

Online sperm donation

Dozens of unregulated websites and online forums also attempt to match sperm donors with recipients, usually for free.

One of the most popular sperm donation websites is the US-based Known Donor Registry, which launched in 2010 and reportedly boasts 16,000 members.

Once a “match” is made online, women and donors choose a method to conceive: by artificial insemination using sperm deposited in a sterile cup or natural insemination involving sexual intercourse.

There has also been a surge in online sperm donations in China, the New Daily website reported, where donors are paid 5,000 yuan (around $1,000) for their sperm.

In July, China-based e-commerce firm Alibaba teamed up with seven sperm banks to launch an online campaign via its special promotion site, Juhuasuan.

Alibaba said the three-day campaign aimed to “raise awareness of sperm banks in China and make it easier for them to reach potential donors”.

The initiative, which reportedly attracted over 22,000 replies in under 48 hours, was a response to the country’s chronic shortage of sperm donations.

Demand versus supply

While Victoria and Western Australia publish data about donor numbers in their respective states, there is no national data available on the total number of donors used in IVF and insemination cycles.

The people needing to access donor sperm include heterosexual couples having difficulty conceiving because of male infertility, single women and women in same-sex relationships keen to start a family.

According to VARTA’s 2014 annual report, the supply of sperm donors in Victoria has fallen by 23 per cent while the use of donor insemination has almost doubled.

Ms Johnson said while Victorian clinics worked hard this year to successfully recruit more sperm donors, more were needed.

“It is a myth that an end to anonymous donation has affected the number of sperm donors,” she said.

“The supply of donors has remained steady when legislation changed.

“When legislation changed in 1995, requiring sperm donors to agree to provide identifying details to offspring when they reach 18, it didn’t reduce the number of donors coming forward.

“But what has happened since the implementation of those and more recent legislative changes is that the number of women and couples wanting to access treatment has increased.”

This is the case across Australia.

To meet the demand, VARTA said, clinics from Queensland, NSW, the ACT and Tasmania are importing donor sperm from the United States.

Victorian clinics are currently engaged with the statutory authority about the potential for a class application to import sperm from US sperm banks, it said.

Health checks, counselling at clinics

Dr David Wilkinson, fertility specialist at the City Fertility Centre in Melbourne, said going through an accredited clinic was more expensive but offered better protections for the mother and child.

“We do genetic screening, hormonal tests, assisted fibrosis, a whole lot of things which are quite expensive . but I guess the benefits are that it is a lot safer,” he told the ABC.

“And because we are carefully timing ovulation or we are doing IVF treatment, the chance of a pregnancy is much higher than it would be for just trying naturally.”

Donors in Victoria are given extensive counselling to make sure they “fully understand the ramifications” of their choice before proceeding with the donation, Dr Wilkinson said.

“We make sure as much as we can that the donor . understands what they want out of it,” he said.

“We provide some parameters in terms of the physical appearance of the person, the racial background, educational background, sometimes a bit of a bio, too, in terms of what you know they like in life and things.

“So to a degree you know what you are getting. We go to considerable steps to make sure that everything is done by the letter of the law.”

He said Victorian clinics as well as those in South Australia could use one donor for up to 10 families.

In New South Wales, maximum number of births from a single donor is five.

A donor’s sperm are cryopreserved in liquid nitrogen and stored for use in a treatment cycle.

“Routinely we keep it for 10 years — we can extend that with application,” Dr Wilkinson said.

“When we come to use the sperm it is thawed and we can use the sperm for its intended purpose. Either donor insemination or sometimes we use it in IVF treatment.”

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London Sperm Bank, sperm donation payment.#Sperm #donation #payment

Lend a hand.


Sperm donation payment

Sperm donation payment

Help realise a dream

If you are aged between 18 and 41 you can help a childless couple and provide the gift of life.

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Sperm donors come from all walks of life

Men that join the donation programme are just like you, and come from all walks of life.

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Two central London locations

We have two donation sites for your convenience, Harley Street and London Bridge.

Please call us on 020 7563 4305 to book an appointment.

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Looking for donor sperm?

We can help. View our available donors


Join the conversation.

Sperm donation payment

Sperm donation payment

Sperm donation payment


Why the wait? Sexual abstinence before donating

You might be wondering why we ask all of our donors to abstain for 3-5 days from any ‘sexual activity’ before donating. The short answer is →


How you can lend a hand to someone wanting a child

Many women are in need of donor sperm to have a longed for child. For some women choosing to use a sperm donor is easy as there are no men in their →

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113 Harley Street W1G 6AP

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13 Places to Donate Clothing, clothes donation.#Clothes #donation

13 Places to Donate Clothing

Offering service in 22 different states, VVA will pick up your used clothes and use funds from re-sale to assist veterans with hospital bills, food, and housing. It’s as easy as visiting pickupplease.org or calling 800-775-VETS.

Sales from gently used clothing, shoes, toys, and electronics help fund job training programs and employment placement services for people who have disabilities, lack education, or face employment challenges. Join 79 million people by finding out where you can donate locally.

3. Donate My Dress

The first of its kind, this Hearst Teen Network-run organization gives your old prom dress new life by gifting it to those who can’t afford one. Make a donation at one of 180 country-wide locations or through the mail; head online to find a drop-off location near you.

An offshoot of Soles4Souls, this non-profit organization collects new clothes from manufacturers and gently worn clothes from you, then supplies them to impoverished countries around the world. With over 670 locations throughout the U.S., giving is a cinch. See more info here.

If you unearth household finds or children’s items that could use a new home, look no further. Give new or barely worn baby clothes, toys, and furniture to this family-friendly, non-profit charity to support those living in poverty. See information here for sending in donations or dropping off locally in NYC or Boston.

6. Salvation Army

With locations countrywide, this 147-year old organization accepts gently worn clothing, toys, furniture, and household goods to benefit the homeless and less privileged. Visit its website to find your nearest location or to organize a pick-up.

7. St. Vincent de Paul

After a full-home cleanse-and-sweep, donate gently used clothing and house wares to hundreds of locations across America (they’ll accept cars, too, if you’re really cleaning house). Profits from sales will help provide hot meals, medicine, housing assistance, and job training to various groups in need, including Hurricane Sandy victims. Visit svdpusa.org to drop-off at a thrift store near you.

No matter where you live, clothing and furniture you’re ready to pass on can help provide support for people with intellectual and developmental disabilities and their families. Click here to find a location in your area of the country.

And for any designer duds that you can’t quite give away just yet, Bib + Tuck lets you swap clothes and accessories from the comfort of your sofa with its invitation-only site. Simply upload photos of your own wares, then peruse other online “wardrobes” to purchase items using virtual dollars.

10. The Bridge To Success

This Chicago-based group accepts office-appropriate clothing for men and women, along with unused cosmetics and toiletries, to help those less fortunate embark on their career path. Head online or call 312-733-9742 for more information.

New York-Based Charities

11. Bottomless Closet

In NYC? Donate gently worn, office-appropriate clothing to support under-privileged women interviewing for new jobs. Drop off clothes at 15 Penn Plaza, B Level, Suite 40, NY NY 10001.

12. New York Cares

Join hundreds of New Yorkers helping to keep their fellow man warm by donating a gently used coat to New York’s largest volunteer organization. Visit them online to find out where you can drop your unwanted coat.

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Where to Donate Business Suits to Those in Need, clothes donation.#Clothes #donation

Where Can I Donate Business Suits I Don’t Need?

Clothes donation

Clothes donation

What Should I Do With Professional Attire I No Longer Need?

Have you decided to revamp your work wardrobe and found that you have some suits and other business clothing you no longer need? Before you start tossing everything in the trash, consider donating new or gently used items to an organization that will give it to people who can t afford to purchase job interview and work attire.

People who are in dire financial need find themselves in a terrible predicament.

They want to work, but they can t get one because they don t have the money to buy the right clothing to wear to job interviews. In addition to distributing professional clothing to job seekers, these organizations also provide other services including job search assistance. Most also welcome monetary donations.

Organizations That Accept Donations of Business Suits and Other Work Attire

  • Dress for Success: This national organization distributes women s business suits and other professional clothing to women around the country. Each client receives a suit, shoes, and accessories to wear on job interviews. Those who get hired receive appropriate workplace attire. You can bring unwanted interview-appropriate suits, separates, shoes, accessories, unused undergarments, and unopened cosmetics to a local Dress for Success affiliate. Some also accept coats. See the Dress for Success Website for locations and additional information.
  • Career Gear: This organization, which distributes interview and work-appropriate clothing to men, is based in New York City and has affiliates in Houston; Baltimore; Washington, D.C.; Miami; and Jersey City, New Jersey. You can bring your donations to the New York City office or a local affiliate on specified dates, or ship them. Please visit the Career Gear Website for further information.
  • Alliance of Career Development Nonprofits (ACDN): The ACDN is a network of nonprofit organizations around the United States that provide career development services to women, men, and teens. Many distribute workplace attire to their clients. Search for a member organization by state and contact it directly to find out what items it will accept and how to send your donation.
  • Local Organizations: You can also find local organizations by typing your city or town and career clothing donation into your favorite search engine. Also, try contacting local organizations like outreach agencies at houses of worship, food banks, and shelters for the homeless or victims of domestic violence.

Deciding What to Donate

Not every piece of clothing you no longer need is worthy of donating to one of the organizations listed above. While their clients need to dress up for interviews and work, they must wear clothing that will allow them to make a good impression on employers. Volunteers spend a lot of time sorting through donations. Help them out by keeping the following things in mind:

  • While the organizations understand not all donated attire will be brand new, it should be no more than gently used. All items should be in excellent condition. They must not be frayed, faded, or stained.

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Accept Donations online for nonprofit fundraising, online donation websites.#Online #donation #websites

The fast and easy way to start fundraising online.

Accept donations online and in-person today with PayPal.

  • Discounted rates for registered 501(c)(3) charities
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Keep your fundraising costs down.

PayPal offers discounted transaction rates for 501(c)(3) charities for most products, and consistently low rates for all other nonprofits. No extra fees for setup, statements, withdrawals or cancellation.

2.2% + $0.30 per transaction and no monthly fee for charities.

PayPal Solutions

Online donation websites

An easy way to accept payments online.

One simple button lets you accept credit cards, debit cards, and PayPal – in about 15 minutes. Your customers don’t even need a PayPal account. Plus, offering PayPal as a donation option can attract new donors.

Online donation websites

Add a faster checkout

If you already accept donations online by credit card, add Express Checkout for those who prefer to donate with PayPal. Customers who activate One Touch can stay logged in to complete their purchase on your website or app without entering password or credit card details for each purchase.

Online donation websites

Accept donations in person.

PayPal Here is an easy way to accept credit cards, debit cards and PayPal right on your smartphone or tablet. It’s perfect for selling tickets, taking auction payments and collecting donations in person. U.S. swipe transactions are at a low fee of 2.7%.

Online donation websites


Send your donors your nonprofit’s personalized PayPal.Me link to allow your donors to contribute to your cause.

Other industry solutions that accept PayPal.

We’ve teamed up with leading online fundraising sites to include PayPal in their CRM systems, crowdfunding and other offerings for nonprofits. If you already have a provider, ask them how to activate PayPal on your site.

Online donation websites

PayPal Giving Fund helps you increase donations and reach new donors

The PayPal Giving Fund offers charities of all sizes access to customer giving programs across PayPal, eBay, and more. It’s a network of good that can put your organization in front of millions of potential donors.

Why nonprofit organizations choose PayPal

Access your funds quickly.

When your donor gives money through PayPal, the money usually shows up in your PayPal account within minutes. From there, transfer it to your organization’s bank account at no charge.

Be in great company.

Over 500,000 nonprofits received billions through PayPal last year. Donors love the convenience and security of PayPal, while nonprofits can boost donations and lower costs.

Track every dollar and donor.

Monthly statements, downloadable logs, and instant transaction searches are all part of your PayPal account. You can also offer controlled access to your employees or volunteers for tasks like mailing donors.

Donations made through PayPal are secure.

Automatic fraud screening helps protect you and your donors. Plus, PayPal is PCI compliant, so it’s one less thing you have to worry about.

Nonprofit datasheet.

Boost your fundraising and lower your costs by raising more money online. It costs much less than traditional fundraising methods and can yield better results, too.

Nonprofit FAQs.

Find answers to specific questions you may have about using PayPal to assist with your nonprofit or other online fundraising.

Resources & case studies.

Learn how successful nonprofits use PayPal to accept donations online and in-person. You will also find our Getting Started Guide to help you get set up and accepting donations quickly.

Not a Nonprofit?

You don’t have to be a nonprofit to fundraise with PayPal.

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Donate Used Clothing – Household Items, clothes donation.#Clothes #donation


Clothes donation


Clothes donation



ClothingDonations.org is a service of Vietnam Veterans of America.

We’ll pickup your used clothes and household goods at your convenience

and use them to support programs that address the concerns and

needs of all veterans.


ClothingDonations.org is a service of Vietnam Veterans of America.

We’ll pickup your used clothes and household goods at your convenience

and use them to support programs that address the concerns and

needs of all veterans.

Clothes donation

Vietnam Veterans of America (VVA) is a national veterans service

organization serving the needs of all veterans throughout

the nation and elsewhere. VVA is funded primarily by

various fund-raising activities and its membership.


  • Clothes donation


  • Clothes donation


  • Clothes donation


  • Clothes donation


  • Clothes donation


  • Clothes donation



    • Clothes donation


    Gather your unwanted clothes and/or

    household items for a tax-deductible

    you nation to the VVA.

  • Clothes donation


    Call 888-518-VETS or

  • Clothes donation


    Rain or shine, our truck will pick-up


    Clothes donation

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  • GiveForward Has Joined YouCaring, YouCaring – GiveForward, online donation websites.#Online #donation #websites

    online donation websites

    free online crowdfunding

    Together, we’ve helped people raise

    $800 million for personal, medical,

    and charitable causes.

    • Online donation websites
    • Online donation websites
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    Why YouCaring?

    • No 5%+ platform fee – it’s free!
    • Quick and easy 5-minute setup
    • Real-time customer service
    • Access to more than eight million donors

    Here’s what people like you Say about Youcaring

    David Karczewski

    Organizer of Help David beat his Multiple Sclerosis
    • 1,325 raised
    • 19 supporters

    I have been raising money for a stem cell transplant. YouCaring has been instrumental in getting me the money I need to get healthy again. I still have a way to go but with the help of YouCaring I’m well on the way. Thank you for your help.

    Jenna McDermott

    Organizer of McDermott Family Flood Relief 2016
    • 14,600 raised
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    YouCaring was such an amazing help and resource during my family’s time of need. It was very easy to use, navigate, and was helpful in submitting updates for those to check back in and see how we were improving and the results of their thoughtful donations. I especially liked the ability to go through and send virtual thank-you’s to each individual that donated after all was said and done. Thank you to YouCaring and their great team!

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    Organizer of Tiffany Fights Cancer, Again
    • 22,742 raised
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    YouCaring has helped make my life as a cancer patient so much easier. I’m able to update my page, and they get emails when I do, so they can stay in the loop. It also gives them a safe place to help us with all the financial needs to come along with being a young wife, mother, and cancer fighter. YouCaring also makes it very easy to withdraw the money from my account. Thank you YouCaring for the amazing service your site provides.

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    SMS donation, Online Fundraising, sms donation.#Sms #donation

    SMS donation

    Brug SMS´er som kommunikations og betalingsmedie sammen med OnlineFundraising. Læs cases på bedre telemarketing konvertering og medlemshvervning.

    Sms donation

    Mobil betaling

    Modtag donationer og medlemskaber med SMS keyword.

    Sms donation

    Integreret data

    Undgå import og eksport af data – Få sms data direkte ind med resten af din data.

    Sms donation

    Automatisk opfølgning

    Forstærk relationen til dine SMS donorer med opfølgningsformularer.

    Brug telefonregning som effektiv betalingsmiddel for donationer og medlemskaber.

    Fundraisingbureauet har designet en måde at benytte de klassiske overtaksede SMS’er som betalingmiddel i din formular.

    Prøv selv i denne formular at indtaste dit eget telefonnummer. Det koster IKKE sms takst, da du ingen SMS selv sender. I øvrigt trækkes der ikke rigtigt penge.

    Læs nedenunder hvordan denne betalingsmiddel benyttes i telemarketing til at tilbyde betaling uden at spørge om personfølsomme oplysninger.

    Sms donationSms donation

    Brug telefonregning som effektiv betalingsmiddel for donationer og medlemskaber.

    Fundraisingbureauet har designet en måde at benytte de klassiske overtaksede SMS’er som betalingmiddel i din formular.

    Prøv selv i denne formular at indtaste dit eget telefonnummer. Det koster IKKE sms takst, da du ingen SMS selv sender. I øvrigt trækkes der ikke rigtigt penge.

    Læs nedenunder hvordan denne betalingsmiddel benyttes i telemarketing til at tilbyde betaling uden at spørge om personfølsomme oplysninger.


    Sms donation


    • Brug SMS keyword som simpel betaling for medlemskaber.
    • I efterfølgende SMS linkes til opfølgningsformular, hvor personinformation oplyses.
    • Ideelt til møder i lokalforeninger, forsamlinger og telefonsamtaler, hvor appellen kan gives tydeligt.
    • Lav tærskel for det potentielle medlem at træde over, da alle kan sende en sms lynhurtigt.

    Sms donation

    Bedre brug af telemarketing til faste givere

    • Ofte ønsker potentielle givere ikke at oplyse personfølsomme oplysninger over telefonen.
    • Derfor siger de nej til dankort eller betalingsservice aftaler oprettet over telefonen.
    • Ved SMS betaling er der ikke behov for personfølsomme oplysninger.
    • SMS betaling kan færdiggøres over telefonen og kræver kun 3 klik fra kundens smartphone.

    Sms donation

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    5 Tips to Get Donations on Nonprofit and Charity Websites, online donation websites.#Online #donation

    Online donation websitesNielsen Norman Group

    Evidence-Based User Experience Research, Training, and Consulting

    Browse by Topic and Author


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    5 Tips to Get Donations on Nonprofit and Charity Websites

    Summary: To encourage donations, focus on answering potential-donors’ top questions and streamlining the donation process.

    Our usability tests of nonprofit and charity websites show that people have high expectations of nonprofit and charity websites — which some sites don’t meet. Users have specific questions, and if sites do not address these questions, they have little desire or motivation to find the answers. Once users decide to donate, a clear call to action and a simplified donation process keeps them on the right track.

    To get donations, follow these 5 guidelines:

    1. Clearly Explain What the Organization Does

    Our studies tell us that the most important pieces of information that people need to know about a charity or nonprofit before they make a donation are the type of work that the organization does and how that work is done.

    In our studies, we found that many sites did not clearly communicate this vital information or made it too hard for users to access. On average, it took users about 6 minutes to locate information about the organization’s purpose, which was far too long. A task time of 1 minute for this crucial task would be a more reasonable goal, showing that current nonprofit sites are 500% too slow to use.

    After much misery and excruciating time spent locating the answers, in most cases, the organizational information was vague and convoluted.

    Websites that provided this information in a clear, concise, and easy-to-understand manner had an advantage over those that had ambiguous goals and objectives. The organizations that received donations simply described what they did and how they did it in a succinct and easy to understand manner. This information was enough to convince people—if they agreed with their mission—to make a donation.

    2. Disclose How Donations are Used

    The second most important detail that users needed to know about an organization before donating was how their contribution would be used. The organizations that provided this information on their sites helped potential donors understand where their money would go.

    Some sites provided this information, but others did not. Regardless, users hunted for it, and those who found it were pleased that the organization disclosed the information. Those who couldn’t find the information were aggravated and thought the organization was inefficient or trying to bury those details.

    Even if the percentage that went to programs and initiatives was lower than users had hoped, they were still pleased to see the information and felt confident that the organization wasn’t hiding anything from them.

    3. Display Third Party Endorsements

    An organization’s reputation and legitimacy is another important piece of information users needed to know before making a donation. In our study, people often used the following information to decide whether or not a nonprofit or charity was worthy of their donation:

    • watchdog ratings
    • high profile endorsements
    • testimonials
    • name recognition
    • number of years in operation

    Users also relied on recommendations from friends and family members. (This is an instance of the social proof principle, which is when testimonials and friends’ recommendations encourage users to act. This principle is further discussed in our Credibility and Persuasion course.)

    In particular, endorsements or high ratings from watchdog organizations, such as Charity Navigator, Independent Charities of America, and the American Institute of Philanthropy, communicated to users that the organization was credible and reliable.

    Users compiled third party endorsements with other facts gathered from the website to decide whether or not to donate. If a nonprofit or charity has this type of information, it’s important to tout it, because users want to know if an organization is credible before donating to it.

    4. Provide a Noticeable and Clear Link to Donate

    When users were ready to make a donation, they wanted to get to the donation process quickly and easily. Unfortunately, many users spent too much time looking for a way to donate when they were ready to do it. In fact, about 25% of the homepages included in our study failed to provide a Donate call to action.

    The donation call to action should be straightforward and noticeable on every page of the website. It’s best to use clear, concise words, especially when asking for monetary donations. The phrases Donate and Donate Now were immediately understood by users in our study.

    The “I Have A Dream” Foundation had a link to donate on the homepage, but the call to action was Contribute. Some users questioned what the word “contribute” meant. Most assumed it was a monetary donation, but it was also confused with donations of time or goods.

    5. Streamline the Donation Process

    In our studies, the donation process took, on average, 4 minutes and 15 seconds (from clicking the Donate call to action until the confirmation page displayed). In our e-commerce study, the checkout process took, on average, 3 minutes and 58 seconds (from clicking the Checkout call to action until the confirmation page displayed).

    Creating a seamless donation process will increase the odds of getting users to complete the process. Sites in our study had varying approaches to the donation process. Some processes had two steps—a form and a confirmation page—and others were broken down into smaller, incremental steps. Users didn’t prefer one process over another. As long as the information being requested was presented in a clear and easy-to-understand manner, users completed the transactions successfully.

    Although the donation process requires less information than a typical e-commerce checkout process, it took longer for users to complete, on average. The longer task time, on average, was likely caused by two factors:

    • More familiarity with the e-commerce checkout process: Most users in our studies made more online purchases than online donations per year, so they were more familiar with the checkout process and knew what to expect. For this reason, it’s imperative that nonprofits and charities strive to mimic the checkout process within the donation process on their sites.
    • Extra steps required in the donation process: Some donation processes had fields or actions, such as making a donation in someone’s honor or setting up recurring donations, which required more typing and decision making than the typical e-commerce checkout and thus increased the overall interaction cost for the form.

    An Easy-To-Use Website and a Fast Donation Process Can Increase Donations

    Organizations that depend on donations should not underestimate the impact of their website. Providing straightforward details about what work the organization does, how it uses donations, and who endorses them can convince people to donate. For motivated donors, a clear and easy-to-find Donate call to action and a streamlined donation process should be provided.

    For additional UX guidelines for nonprofit and charity websites, see our report on Attracting Donors and Volunteers on Nonprofit and Charity Websites.

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