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How to Sell Online
Easily manage inventory both online and offline
Your online store needs an inventory management system that seamlessly tracks your stock both in-store and online. It should allow you to organize products by categories and common attributes that you can control such as colors and sizes. This makes it easy for your customers to find exactly the items they’re looking for on your website.
Conveniently ship orders and collect payments
As a new ecommerce store owner, you’ll need to determine how customers will pay online for purchases and how will you ship orders. To collect online payments, choose an easy, fast and trusted credit card processing solution for your customers. Shipping policies and preferred vendors should be selected based on your business needs—“free shipping” offers and “no hassle” return policies are an important part of this process.
Establish trust with customer privacy and security
Sell online with the right ecommerce platform
When selling online, choose an all-in-one ecommerce solution that meets your needs for inventory and order management, credit card processing options and secured hosting. Start building your store by uploading product images, creating categories, and updating inventory details. Now you’re ready to start selling online with your ecommerce website.
Design and market your store
Once your online store is live, think about how to customize the design of your store with your brand. Pick an ecommerce theme or hire a professional ecommerce web designer. Also, market your store by using built-in SEO tool and consider reaching even more customers with Amazon, eBay and Facebook integrations. And don’t forget to send emails to existing customers inviting them to try your new online store.
Switch to your own online store
The biggest advantage is that you’ll own your site and will have the shopping cart technology built-in. Additionally you’ll never have to pay transaction or listing fees when you own your own store. The ecommerce marketplaces are a great start but as your brand begins to flourish, it is advantageous to build the long-term value of your business.
Choose an ecommerce solution that scales
Having your online store on a complete ecommerce solution will lower some of the frustrations of running a store in a marketplace or using third party shopping cart integrations. We recommend picking a fully hosted, all-in-one solution that will let you own both the ecommerce website and shopping cart software. You can now easily manage and fulfill your orders, create a personalized experience for your customers and grow your business.
Build and customize your online store
When you build an online store using an all-in-one solution, not only can you quickly add products and categories, you also customize the storefront’s design with minimal HTML and CSS skills. Easily set up different emails on your domain, streamlining communication and quickly identifying orders, support tickets and sales inquiries. Also, you can access a support team to help you set up your online store or troubleshoot issues.
Extend with third-party app integrations
Once you’ve launched your store, then simplify the backend processes with integrations from third party apps for accounting, email marketing, payment gateways and even shipping. And with certain all-in-one solutions, you can continue selling on Amazon, eBay or Facebook through integrations.
Promote and market your store
Many ecommerce platforms will offer built-in tools such as SEO and even a free Facebook Store. You can customize the design of your store based on your brand vision using ecommerce themes or a custom design. You can send targeted emails to your customers and look at shopping cart abandonment reports to help improve user experience on your site.