Fundraising Donation Letter Template – 12 Items to Include in Donation Letters, donation letters.#Donation #letters
Fundraising Donation Letter Template 12 Items to Include in Donation Letters
10. Name Beneath the signature spell out the full name of the person the letter is from.
11. Title Don t assume that your readers know who this sender is. Even if you are sending to previous donors, include their full title.
12. P.S. Statement – Reinforce the message with a PS statement. You may wish to state the date the donation needs to be in by or reference the story or project mentioned earlier in the letter.
An example of a letter that utilizes all of these 12 elements is a special appeal letter for Christo Rey High School in Sacramento. You can also view a larger version here.
While there are likely many needs at such a school, the letter focuses on one theme, the need for textbooks. The reader is drawn in to the story through the colorful description of the classroom environment and through the use of quotations from actual students. The reader may imagine in his or her mind what it would be like to try to learn without books.
The suggested donations are tied to something tangible, the number of books that can be purchased.
The letter closes appropriately by thanking the reader in advance for making a contribution. It ends with a postscript (PS) statement. If I were writing this letter I would have made the PS reference something talked about earlier in the letter. This way, if someone is just skimming and reads the PS they may go back tot he top to see what you are talking about. For example, Your financial gift will help Rosa and students like her excell in the classroom by having their own textbooks.
So what kind of impact does a letter like this have? Kimberley J. Satterwhite, the school s Annual Fund Coordinator, reported that the letter raised $45,572.42! By sending out 3200 letters to a highly targeted list (this is a concept we cover in the book) they got a resulting 2.8% response rate and average gift size of $551.53.
By the way, this is just one of the letters that is included in the all new 7 Essential Steps to Raising Money by Mail.