Business and Marketing, BA(Hons) #business #marketing #degrees
University of Central Lancashire
Why study this course?
This is the perfect programme if your ambition is to be a business decision-maker or work in a marketing or advertising career. The global economy is rapidly evolving and marketing is at the heart of every business. Get under the skin of business with a broad base in analysis, planning, economics and management whilst also learning specialist marketing skills such as creative problem-solving, understanding customers and how to differentiate a business from its competitors.
National Student Survey 2017
Business courses at UCLan. Top 20 in the UK for providing opportunities for students to apply what they have learnt. 100% of students studying the Business and Marketing Degree at UCLan said they had received sufficient advice and support with their studies.
If you don’t quite meet these requirements, give us a call in Clearing on 01772 830777 – we want to help you!
112 Points at A2 ; General Studies accepted
BTEC Extended Diploma: Distinction, Merit, Merit
BTEC Diploma: Distinction*, Distinction*
Pass Access Course: 112 UCAS Points
International Baccalaureate Diploma: 28P
IELTS: 6.0 with no component lower than 5.5
GCSE: 5 at grade C including Maths English or equivalent
For changes to 2017 UCAS tariff entry requirements please see our important information. UCLan requires all undergraduate applicants to have a minimum attainment of five GCSEs at grade C and above, or equivalent, (including Maths and English). In 2017 and beyond we will view the new Grade 4 as being equivalent to a C grade and will therefore require students to achieve GCSE Grade 4 or above. However, if the subject is relevant to our degree programme and requires a higher GCSE grade (e.g. GCSE B grade), and/or includes a Professional body that governs the entry requirements, Grade 5 or above may be required.
Course at a Glance
Year 1 and 2
- Marketing Essentials
- Business Functions
- Business Environment
- Business and Management Project Essentials
- Global Environment of Business
- Marketing Management
- Marketing Research
- Employability and Professional Development
Choose two from.
- Business Economics
- Managing Personnel and Human Resources
- Digital Marketing Planning
- Contemporary Consumers
Year 3 or 4
- Strategic Marketing
- Business Strategy
- Business, Advertising and Marketing Dissertation
- Enhancing Employability through Work Related Learning
Options (choose three from)
- Web Content Management Systems
- Economic Policy
- Evaluating HRM
- Contemporary Issues in Business
- Campaign Planning Strategy
- Media Planning Buying
- International Marketing
- Contemporary Retail Marketing
Doing business is one of the most fundamental human activities. Studying Business both enhances understanding and sharpens the skills needed to participate. The business world is one of rapid, and sometimes confusing, change. It requires rigorous, methodical analysis. You will learn how to think in a business-like way and also how to discount the jargonised clutter that often passes for knowledge of Business. Not all business problems lend themselves to easy solutions. Why not? From whose perspective should we measure business advantage and disadvantage? Do we have to accept current business practices as desirable? Or inevitable? Those skilled in the analysis of business will be distinguished by their ability to provide convincing answers to these and other fundamental questions.
Marketing is a discipline which is much in demand and is applied across many different sectors, from tangible goods to services, from people to ideas and even social messages. It is at the heart of all business and is about getting close to the customer to find out about their needs and then satisfy these well, and indeed to do so better than the competition. The programme will provide a firm base for the more extroverted student wanting to work in the front line in an exciting career in, for example, advertising or customer-facing activities, whilst preparing other students to work in the support areas of marketing. It will also equip students wanting to progress to further study at Masters Level in Strategic Marketing.
Top Ten in the UK
Winners of the highly prestigious Chartered Institute of Marketing student competition ‘The Pitch’ 2005, 2006, 2007, 2009, 2012 and finalists in 2014 and 2016 which means that our students are recognised as some of the best in the UK.
Winners of the highly prestigious Chartered Institute of Marketing student competition 2005, 2006, 2007, 2009 and 2012 which means that our students are recognised as some of the best in the UK.